Value Proposition

Strategy and Implementation Summary

The strategy of Posterity Transportation & Logistics is to consolidate its developed customer and client service by making timely deliveries, hiring the best drivers and having a competitive pricing structure. Our company's goal in the next year is to become an independently run business entity without having any contracted services. We would like to fully manage our trucking operation, from hiring drivers to sourcing business. The company's goal within the next five years is to operate a full-service trucking business with a fleet of trucks, "hot-shot" trucks, and mini-float loads. Posterity Transportation & Logistics would like to be in a position to handle any job available at this stage.

Key components of our initial strategy can be summarized as follows:

• Expand fleet of trucks. The company is currently working to expand on its existing fleet of trucks. This will enable us to increase the number of customers we are able to serve therefore, offering competitve rates and great services within further lanes.

• Diversify our operations to include Roll-Tite's and B-Train Flatbeds  among specializing in many other flatbed types.

• Establish a complete trucking business. The company is currently working toward becoming a complete trucking business with a fleet of trucks which includes long-haul trucks. The management of the company has identified a good customer base which it can tap into once all the necessary equipment has been acquired. This will enable the company to service areas outside its current domain and increase profit levels. This ambitious goal is growing everyday as we continue to explore familiar and new niche markets within broader industries.

Value Proposition

Posterity Transportation & Logistics offers the following advantages to customers:

• Quality Service. We provide our customers with courteous, prompt, and dependable service. The company has a reputation for timely deliveries and the best drivers in the industry, and intends to build upon that.

• Competitive rates. We continue to provide our clients with competitive rates due to the cost-structures set in place which allow not only for our business operations to grow, but also help save our clients dollars on the bottom-line.

• Package handling. By maintaining dependable and safe equipment, we ensure that there is no damage to customer's cargo.

• Efficient fuel-surcharge rates which reflect the most up-to-date fuel charges which provides for the most accurate operating costs; which therefor allows us to maximize our driver profitability & provide our clients with the most accurate shipping costs.

• Experienced and continually trained drivers which allows for the most up-to-date safety regulations, by-law familiarity & well-maintenanced vehicle/equipment's for efficient usage rates.

• Well run back office which allows our customers to reach crucial information on their shipments fast, efficiently and easy. This also allows for timely efficient and effective bill of ladings, loading/unloading confirmation, freight tracking, appropriate account payable & receivable information for drivers and customers and relationship-based employee's whom are dedicated and driven to efficiently solving your logistic needs.

Competitive Edge

Our major competitive advantage is the vast industry experience and solid reputation of its owners and affiliate corporation, Four P's Transportation Solutions LTD.. Our company is also well known among its clients for going that extra mile in the customer-service department and on-the-road solutions.

Marketing Strategy

We market our services as solutions to the many companies requiring cargo to be transported promptly and efficiently. Our company's future marketing plans will be nationwide, emphasizing haulage capabilities for any cargo. The overall marketing plan we plan to execute for services is based on the following fundamentals:

• The segment of the market(s) planned to reach.

• Distribution channels planned to reach market segments: television, radio, sales associates, and mailings.

• Share of the market expected to capture over a fixed period of time.

Pricing Strategy

At the time of this writing, Posterity Transportation & Logistics has a lease arrangement with various companies. The company's pricing is based on miles per thousands of pounds of cargo transported. We will be able charge competitive rates, as we have minimal overhead compared to our competition due to the owner-operator environment we strive on. 

Marketing Programs

Market Responsibilities. Posterity Transportation & Logistics and is committed to an extensive promotional campaign. To accomplish initial sales goals, we require an extremely effective promotional campaign to accomplish two primary objectives:

1. Attract quality sales/service personnel with a desire to be successful and grow within the transportation industry.

2. Attract customers that will consistently look to Posterity Transportation & Logistics and for their hauling needs.

Sales Strategy

At Posterity Transportation & Logistics, our sales strategy includes increasing the sales from existing customers, and also to target new businesses that align with our values. We look to grow our business operation while providing our clients with superb quality services along all of our service platforms. We invite customers within all industry's and following niche markets. Posterity Transportation & Logistics and is continually looking for new opportunities to grow our impact among the transportation industry while also looking to completely fulfill all of our customers logistics needs. Posterity Transportation & Logistics is dedicated to expanding our services platforms with dedicated research, investment and execution to meet all present and future needs. 

Future Growth

While the trucking industry continues to change from generation to generation, we look forward in staying ahead of all future changes by continually advancing our equipment, safety standards, work environment, and employment atmosphere to ensure our values and critical tools needed to successfully run our operations are above standard requirements while maintaining our integrity to our customers.